Hey there!

I'm Rheo Santana

At Pink Cloud Solutions, I design the moments that make guests fall in love with a brand — from the menu in their hands to the mobile experience that brings them through your doors.I’m Rheo Smith, a multidisciplinary designer with 12+ years of experience in branding, UI/UX, and visual storytelling. My specialty lies in crafting end-to-end hospitality experiences — blending the artistry of design with the strategy of conversion.Whether I’m refreshing a restaurant’s brand identity, redesigning a booking flow, or engineering a digital menu that boosts orders, every project starts with one question:
“How do we make this experience unforgettable — and profitable?”

My Approach

My ApproachEvery brand I partner with is treated like a story worth savoring. I combine aesthetic sensitivity with user-centered design thinking — researching how guests interact, where friction lives, and how design can elevate every touchpoint. The result is design that not only looks beautiful, but performs beautifully.

Graphic Design
UX Design
Prototyping
Webflow
Branding
Menu Design
Design Systems
Social Media

Want to get in touch?
Drop me a line!

Questions, inquiries, and compliments!

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