Client Overview
Chinatown Amplify is a Las Vegas–based marketing and PR initiative dedicated to revitalizing and promoting small businesses within the city’s Chinatown district. The organization connects local restaurants, boutiques, and cultural venues with modern marketing strategies, storytelling campaigns, and community engagement to amplify their presence and impact.
My Contributions
As Lead Designer and Brand Strategist, I was responsible for:
Brand Identity Development: Designed the core logo system and established visual guidelines reflecting cultural pride and modern professionalism.
Color & Typography System: Developed a palette combining heritage hues (red, gold, black) with clean sans-serif typography for accessibility and impact.
Marketing Collateral: Designed business cards, event flyers, social banners, and presentation templates used for outreach and partnerships.
Campaign Design: Created cohesive visual materials for community initiatives, including social posts, PR event visuals, and promotional signage.
Website & Social Assets: Assisted in designing a branded digital presence for consistent storytelling across all platforms.
Creative Direction: Worked closely with the marketing team to ensure every touchpoint communicated the brand’s mission: Amplify local voices through design, culture, and community.
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